Verizon Wireless owns and operates the second-largest wireless telecommunications network in the United States, based on total wireless customers. As of January 2007, the company served a total of 59.1 million customers and has the largest service by area. Headquartered in Basking Ridge, New Jersey, the company is a joint venture of Verizon Communications and Vodafone Group, with 55 and 45 percent ownership respectively.
In 2005, Verizon Wireless added an "army" of network engineers into their commercials in conjunction with the "test man." The "test man" no longer says "Can you hear me now? Good." Instead, they have adopted a new slogan "It's the Network." to emphasize their network quality. (Verizon Wireless still uses the slogan "We never stop working for you." from time to time--especially on their website: http://www.verizonwireless.com) In the spring of 2006, Verizon Wireless began an advertising campaign highlighting their employees and how they enjoy working with Verizon Wireless in the field they work in. The commercials then added the phrase "Our people. Our network." to the standard slogan "Verizon Wireless. We never stop working for you." This advertising technique continued for several months.